Encore Healthcare
Encore Healthcare is a privately held pharmaceutical and wellness company based in Mumbai, India. Founded in 2002 by industrialist Viren Merchant, Encore has steadily grown into a trusted name in the Indian pharma landscape, offering high-quality formulations, APIs, nutraceuticals, and custom manufacturing services. With a commitment to quality, integrity, and scientific innovation, the company caters to both domestic and international clients, including some of the world’s leading healthcare brands.
Founding and Vision
Encore Healthcare was established with a clear mission: to bridge the gap between advanced pharmaceutical manufacturing and affordable access to healthcare. Drawing on Viren Merchant’s deep industry knowledge and operational expertise, the company prioritized:
- Robust quality control systems
- Ethical practices in sourcing and formulation
- Strategic B2B partnerships for scalability
Over the years, Encore has earned a reputation for reliable delivery, compliance, and customer satisfaction critical factors in the pharma supply chain.
Business Model and Operations
Encore Healthcare operates as both a contract manufacturing partner and an independent brand developer. Its core business areas include:
- **Contract Manufacturing** – For top domestic and multinational pharma companies
- **Nutraceuticals and Wellness** – Proprietary formulations for immunity, fitness, and lifestyle care
- **APIs and Intermediates** – Backward integration and API development across therapeutic categories
- **Private Labeling Services** – Custom solutions for retail, wellness, and pharmacy chains
The company’s manufacturing units follow GMP and ISO standards, with advanced labs and automated production lines to ensure consistency and efficiency.
Product Portfolio
Encore’s products span various therapeutic categories and consumer needs:
- Antacids, analgesics, and anti-infectives
- Dermatological and cosmeceutical formulations
- Lifestyle supplements like multivitamins, immunity boosters, and probiotics
- Herbal extracts and wellness tonics
- Pediatric and geriatric formulations
Its ability to blend pharmaceutical science with consumer wellness trends has made Encore a preferred partner in emerging wellness markets.
Leadership and Family Involvement
The company is spearheaded by Viren Merchant, whose leadership style is built on operational excellence, low-key innovation, and long-term trust. His daughters, Radhika Merchant and Anjali Merchant, are involved in strategic roles, bringing a modern perspective to branding, customer engagement, and market diversification.
Together, the family ensures that Encore remains grounded in traditional values while keeping pace with contemporary business demands.
Quality and Compliance
Encore Healthcare prioritizes quality at every step:
- In-house QA/QC labs with certified testing protocols
- Strict regulatory compliance across domestic and export markets
- Continuous upgradation of manufacturing systems
- Transparent documentation and client audits
These measures help build strong, long-term relationships with clients who seek precision, consistency, and dependability in their supply chains.
Export and Global Presence
Encore has gradually expanded its reach beyond India, supplying formulations and APIs to:
- Southeast Asia
- Africa
- Middle East
- Europe (in select partnerships)
The company’s scalability and manufacturing flexibility have made it an emerging player in the international pharmaceutical outsourcing market.
Philanthropy and CSR
True to the Merchant family’s values, Encore Healthcare contributes to several social causes, especially in:
- Community health camps and medical outreach
- Women’s wellness and hygiene awareness
- Education funding for underprivileged students
- Rural skill development through healthcare training
Though not heavily publicized, the company’s CSR efforts are consistent and impactful.
Reputation and Partnerships
Encore Healthcare is recognized for its:
- Strong supplier ethics
- Professional relationship management
- Transparent pricing
- Long-standing B2B ties with India’s leading pharma houses
Its reputation for quiet competence and high-quality delivery continues to grow across both startup and legacy pharma circles.
Future Vision
Encore’s growth roadmap includes:
- Expanding exports through regulatory certifications in Europe and North America
- Entering direct-to-consumer wellness categories
- Collaborating with startups in health-tech and nutraceutical R&D
- Investing in digital supply chain systems and predictive analytics
With the next generation involved in leadership, Encore Healthcare is poised to evolve from a robust contract manufacturer into a holistic wellness-driven healthcare brand.