Anjali Merchant
Anjali Merchant is an Indian entrepreneur and business executive, currently serving as a director at Encore Healthcare Pvt. Ltd. and co-founder of a fast-growing luxury wellness retail venture. As the daughter of industrialist Viren Merchant and sister to Radhika Merchant, Anjali has established her own identity in the business world, known for her sharp intellect, marketing acumen, and ability to blend heritage with modern enterprise. Her work spans retail innovation, brand strategy, and customer-centric business models across India’s evolving consumer wellness space.
Early Life and Education
Born in 1989 in Mumbai, Anjali Merchant grew up in a business-focused household where values of entrepreneurship, integrity, and responsibility were nurtured from a young age. She pursued her undergraduate studies at New York University (NYU) with a specialization in economics and business, followed by a postgraduate program at the London School of Business focusing on global business strategy and consumer trends.
Her international education helped shape her understanding of diverse markets, consumer psychology, and modern retail models.
Professional Journey and Business Roles
Anjali began her career in strategic roles within the family’s flagship venture, Encore Healthcare. As Director, she focuses on:
- Consumer healthcare branding
- Nutraceutical product strategy
- Retail channel expansion
- Corporate innovation and marketing
Beyond her pharma role, Anjali co-founded a contemporary wellness and luxury retail venture aimed at health-conscious urban consumers. Her projects reflect a deep understanding of evolving lifestyle needs and a strong instinct for brand building in the age of digital consumerism.
Entrepreneurship and Retail Innovation
Anjali is passionate about creating high-touch, design-forward wellness experiences. Her retail startup blends health, skincare, fitness, and lifestyle products under one umbrella, serving India’s rising health-conscious demographic.
Her venture has been featured in premium retail districts and online marketplaces, with a curated focus on:
- Clean-label wellness products
- Customer engagement through content and education
- Subscription-based wellness models
- Boutique store experiences in Mumbai and Bengaluru
She continues to innovate by bringing global trends into Indian wellness retail, collaborating with product designers, dieticians, and fitness influencers.
Leadership Style and Vision
Anjali Merchant is known for her modern leadership style collaborative, agile, and insight-driven. Her strengths lie in:
- Brand building and storytelling
- Marketing strategy and audience targeting
- Female-centric wellness solutions
- Creating ethical, socially aware consumer businesses
She strongly believes in authenticity, long-term thinking, and empowering young women entrepreneurs through mentorship and role modeling.
Family and Personal Life
Anjali married Aman Majithia, a businessman and entrepreneur, in a private ceremony that drew attention from Mumbai’s social and industrial circles. The couple resides in Mumbai and shares a common passion for business, wellness, and innovation.
Anjali maintains a close relationship with her parents, Viren and Shaila Merchant, and sister Radhika Merchant, now part of the Ambani family. The family represents a blend of tradition and progressive enterprise, with each member contributing uniquely to the Merchant business ecosystem.
Philanthropy and Social Contribution
Anjali is actively involved in philanthropic projects led by the Merchant family, especially in:
- Women’s health and education
- Entrepreneurship skill-building
- Healthcare awareness programs
- Support for local artisans and sustainable retail practices
She also contributes to social startups and NGO boards focused on women-led economic growth and access to wellness.
Future Outlook
Anjali Merchant’s future plans include:
- Scaling her luxury wellness brand pan-India and internationally
- Creating tech-integrated wellness subscription platforms
- Driving female entrepreneurship through accelerator programs
- Investing in wellness-focused startups
As a new-generation leader, she continues to build brands with purpose where health, aesthetics, and social consciousness converge.